Bed Frame Sonoma Oak Double Size Engineered Wood Sturdy Plywood Slats
Bed Frame with Drawers Sonoma Oak Engineered Wood Storage Solution 135×190 cm
Bed Frame with Drawers White Engineered Wood Storage Solution for Bedroom 135×190 cm
Bed Frame with Drawers White Engineered Wood Storage Solution for Bedroom 135×190 cm
Bed Frame with Headboard White 135×190 cm Engineered Wood for Comfortable Sleep
LED Bed Frame with Remote Control Solid Pine Wood for AU Double Size Mattress
Metal Bed Frame White 137×187 cm Double Size Sturdy Steel Construction Extra Storage
Metal Bed Frame with Headboard and Footboard Black Double 137×187 cm Storage Space
Metal Bed Frame with Headboard and Footboard White Double 137×187 cm Storage Space
Metal Bed Frame with Headboard Black Double Size 137×187 cm Sturdy Storage Solution
Metal Bed Frame with Headboard White Double Size 137×187 cm Sturdy Storage Solution
White Bed Frame 135×190 cm Engineered Wood Modern Design Sturdy Slats Assembly Required
White Bed Frame 135×190 cm Engineered Wood Sturdy Slats for Better Sleep
White Bed Frame Double Size 137×187 cm Engineered Wood Sturdy Plywood Slats
White Bed Frame with Headboard Engineered Wood Plywood Slats 135×190 cm
White Bed Frame with Headboard for 135×190 cm Mattress Engineered Wood Design
Wooden Bed Frame Black Solid Pine for AU Double Size Mattress 137×187 cm
Wooden Bed Frame Solid Pine 135×190 cm Double Size Sturdy Durable Bedroom Furniture
Wooden Bed Frame Solid Pine 137×187 cm Double Size Sturdy Slats Modern Design
Wooden Bed Frame Solid Pine Double Size 137×187 cm Sturdy Slats Easy Assembly
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.