Bed Frame Black Faux Leather Queen Size 153×203 cm Durable Stain Resistant
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Bed Frame Queen Size Black Faux Leather Sturdy Plywood Slats Durable Design
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Bed Frame with Headboard Black Fabric Queen Size for Comfortable Sleep
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Bed Frame with Headboard Black Faux Leather Queen Size for Comfortable Sleep
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Bed Frame with Headboard Dark Grey Fabric Queen Size for Better Sleep Support
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Black Faux Leather Bed Frame Queen Size 153×203 cm Durable and Stylish Design
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Black Faux Leather Bed Frame Queen Size 153×203 cm Durable Stain Resistant Design
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Box Spring Bed with Adjustable Headboard and Pocket Spring Mattress Queen Size
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Box Spring Bed with Mattress and LED Lights Black Faux Leather Queen Size 153×203 cm
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Box Spring Bed with Mattress and LED Lights Black Faux Leather Queen Size 153×203 cm
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Box Spring Bed with Mattress and LED Lights Dark Grey Queen Size 153×203 cm
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Box Spring Bed with Mattress and LED Lights Dark Grey Queen Size 153×203 cm
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Box Spring Bed with Mattress and LED Lights Dark Grey Queen Size 153×203 cm
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Box Spring Bed with Mattress and LED Lights Dark Grey Queen Size 153×203 cm
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Box Spring Bed with Mattress and LED Lights Dark Grey Queen Size 153×203 cm
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Box Spring Bed with Mattress and LED Lights Dark Grey Queen Size 153×203 cm
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Box Spring Bed with Mattress and LED Lights Dark Grey Queen Size 153×203 cm
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Box Spring Bed with Mattress and LED Lights Dark Grey Queen Size 153×203 cm
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Box Spring Bed with Mattress and LED Lights Dark Grey Queen Size 153×203 cm
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Box Spring Bed with Mattress and LED Lights Dark Grey Queen Size 153×203 cm
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.
